ShipToStore is your practical guide to packaging, submitting, and growing apps and games on the Microsoft Store. From your first MSIX package to Partner Center submission and post-launch promotion — we break it down step by step.
A repeatable path we follow on every project — so you always know the next step.
Turn your app or game into a Store-ready MSIX or PWA package with the right manifest and assets.
Set up Partner Center, complete listings and age ratings, and pass certification the first time.
Grow installs with store optimization, trailers, and channels like YouTube and in-app ads.
Hands-on tutorials and real projects — no fluff, just what ships.
Ship games built with Unity, GDK, and native tooling to the Microsoft Store.
Desktop, WinUI, and PWA apps — packaging, signing, and store listings that convert.
Avoid common rejection reasons and pass Store certification with confidence.
Read the metrics that matter and turn installs into engaged, returning users.
In-app purchases, ads, and pricing strategies that respect your players.
Learn alongside a growing community of indie developers shipping real products.
Cosmic Quarry is a MonoGame / .NET 9 space-mining game we shipped to the Microsoft Store — with nearly every design decision and feature implemented alongside GitHub Copilot CLI (Claude & GPT models). See how it came together.
Read the Cosmic Quarry storyNew videos walking through real submissions, packaging gotchas, and promotion experiments. Subscribe to @ShipToStore and ship your next release with us.
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